Avinash Kanugula — Founder & Growth Strategist, Web Hippo
Avinash Kanugula is the founder of Web Hippo, a goal-based digital marketing agency in Hyderabad. He has worked in search, paid media and web since 2015, largely with healthcare, education and professional-services businesses across Telangana and India.
Background
Avinash Kanugula founded Web Hippo in Hyderabad to do one thing properly: build marketing that produces enquiries a business can trace, rather than reach it cannot act on.
He started in WordPress development and search in 2015 and moved into performance marketing as Indian buyers moved to Google and Meta. Most of the work since has been with categories where a wrong claim is expensive — hospitals, specialist clinics, fertility centres, education consultants and chartered accountants — which is where the agency’s habit of publishing prices and saying when a channel will not work came from.
He works on the parts of a campaign that decide whether it earns its budget: which channel suits the goal, how the account is structured, what the landing page asks for, and what gets measured. He also writes most of what appears on the Web Hippo blog.
Areas of work
- Search engine optimisation and local search
- Google Ads and Meta Ads
- Growth strategy and channel mix
- Lead generation funnels
- Marketing for regulated categories
- Website and landing page conversion
Certifications
- Google Ads Search Certification — Google, 2021
- Google Ads Video Certification — Google, 2021
- Google Ads Display Certification — Google, 2019
- Google Ads Fundamentals — Google, 2019
- SEMrush Advertising Toolkit Exam — Semrush, 2019