A festive message from a business either feels personal or feels forwarded. The difference is rarely the wording, it is whether the message mentions anything specific: the year you had together, the order they placed, the city you both work in. Below are 40 messages you can copy, organised by who you are sending them to, with the 2026 dates to plan around. Festive Dates to Plan Around (2026–27) Diwali Messages for Customers • Happy Diwali from all of us at {business}. Thank you for choosing us this year. May your home be full of light, and your year ahead be a good one. • Wishing you and your family a safe, bright and happy Diwali. Thank you for being our customer. • This Diwali, we are grateful for customers like you who keep a small business going. Happy Diwali from Team {business}. • May this Diwali bring you health, calm and a little more time with the people you love. Warm wishes from {business}. • Happy Diwali! Our store will be closed on {date} and we reopen on {date}. Thank you for a wonderful year. • From our family to yours, a very happy Diwali. Thank you for {number} years of support. • Wishing you a Diwali as bright as the smiles you have brought to our shop this year. • Happy Diwali, {name}. Thank you for trusting us with your {product/service} this year. • May Lakshmi ji bless your home and your work this Diwali. Best wishes from everyone at {business}. • Happy Diwali! Please celebrate safely, and look after the street animals around you. Diwali Messages for B2B Clients Business clients get hundreds of identical forwards. Naming the work you did together is what makes yours land. • Happy Diwali, {name}. Working on {specific project} with your team this year has been a pleasure. Looking forward to what we build next. • Wishing you, your family and your team a very happy Diwali. Thank you for a good year of partnership. • Happy Diwali from {business}. Thank you for your trust, your feedback and your patience during {specific busy period}. • May the new financial chapter bring your business growth and steady cash flow. Happy Diwali! • Happy Diwali, {name}. Enjoy the break, we will pick things up on {date}. • This Diwali, thank you for being the kind of client who replies on time. It matters more than you think. Happy Diwali! • Wishing prosperity to you and everyone at {client company} this Diwali. Messages for Your Team • Happy Diwali to the team that made this year work. Enjoy the break with your families, you have earned it. • Thank you for the extra hours during the festive rush. Have a wonderful Diwali with your loved ones. • Happy Diwali! The shop is what it is because of you. See you on {date}, rested. • Wishing every one of you and your families a safe and joyful Diwali. Dhanteras and Choti Diwali Messages • Happy Dhanteras! May your new purchases bring prosperity and your year bring good health. • Wishing you a blessed Dhanteras. We are open until {time} today if you need anything for the festivities. • Happy Dhanteras, {name}. Thank you for shopping with us. Your {product} is ready for pickup. • Happy Choti Diwali! One more day of preparation, and then the lights. Wishing you a lovely festival. New Year Messages for Clients • Happy New Year, {name}. Thank you for your business in {year}. Here is to a steady, profitable {next year}. • Wishing you a wonderful {year}. Thank you for trusting {business} with your {service} this year. • Happy New Year! Our first priority in January is {specific thing you will do for them}. Talk soon. • As the year closes, thank you for being part of our journey. Wishing you a healthy and successful {year}. • Happy New Year from all of us at {business}. We are open from {date} and ready for your first order of the year. Other Occasions • Dussehra: "Happy Dussehra! May this year bring you victories worth celebrating, big and small." • Bhai Dooj: "Happy Bhai Dooj to you and your siblings, from all of us at {business}." • Republic Day: "Wishing you a happy Republic Day. {business} will be closed today and back tomorrow." • Holi: "Happy Holi! Wishing you a bright, safe and playful festival. Please use skin-friendly colours." • Eid: "Eid Mubarak to you and your family. Wishing you peace and happiness from everyone at {business}." • Pongal / Sankranti: "Happy Sankranti! May the harvest season bring you abundance and good health." • Customer birthday: "Happy birthday, {name}! Wishing you a wonderful year ahead, from all of us at {business}." Send the greeting and the offer separately A greeting with a discount attached reads as an advertisement, and on WhatsApp it also becomes a marketing template at roughly seven times the cost of a utility message. Send the wish on the day and the offer two days earlier as its own campaign. How to Send These Well • Timing: Diwali morning, between about 8 and 11 a.m. Messages sent late at night get lost in the flood. • Channel: WhatsApp for customers, email for B2B clients, a printed card for your top 20 accounts. A physical card still stands out precisely because nobody sends them. • Personalise one line. The customer's name is the minimum; the product they bought is better. • Design: if you send a graphic, put your logo small and the wish large. Nobody forwards an advertisement. • Language: send in the language the customer speaks with you. Hindi and Telugu greetings outperform English for most consumer businesses in India. • Consent: festive greetings sent to a marketing list are still marketing messages, so honour opt-outs. For campaign planning around these dates, see our Indian festive marketing calendar. For sending at scale on WhatsApp, our message template library and pricing guide cover the mechanics, and our WhatsApp team can run the campaign for you. Frequently Asked Questions